| Outdoor and Transit |
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Put your message where your diary-holders are...every day! Radio Point-of-Purchase is the outdoor placement system that reaches diary-holders during their daily commute. Radio Point-of-Purchase gives you more bang for your outdoor investment! |
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| Television |
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Conventional TV buys waste thousands of dollars on people who will never be P1's or P2's. Focus TV puts your message in front of your potential listeners. Don't waste any more TV dollars -- check out FOCUS TV today.
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| Edison-Arbitron Project |
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At the NAB convention, Edison Research and Arbitron presented a project that they collaborated on with WBEB in Philadelphia. They encoded the *B101 TV spot from Q1-2008 and tracked it against PPM panelists. It compared our strategy of buying lower point levels with the focus on P1's compared to another station's buy with heavier grp levels and much more money. The results were impressive. |
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